Blog owner Book Giveaways: What Writers Need to Know

As the owner of a business which provides book reviews and manages a book contest, I’ve long been aware that there are numerous bogus contests and reviewers out there. I have also encouraged blog tours for authors, and I firmly believe that getting your own blog and being a guest on somebody else’s blog is a terrific way to get the word out there about the book of yours. But not all bloggers and blogs are created similar, and worse, a few are not so honest.

Recently, I started to be aware of a brand new trend among bloggers to provide giveaways to the readers of theirs. Sadly, many of these purported freebies are scams, or at least, they are not totally honest or providing what they claim they will provide due to the book’s author. Below are some guidelines and examples to follow before providing the book of yours to bloggers who’re offering giveaways.

First, let us look at the publication giveaway process and what might encourage bloggers to give a regular book giveaway. The bloggers requests authors and usually other owners of different products to send them the merchandise so that they are able to review them. Then, they read the book or perhaps make use of the product and produce a review of the item, posting the product info on the blog of theirs. They then ask individuals to publish their names through some electronic form or perhaps via email for a random drawing for a giveaway of the service. The solution will be mailed to the victor. Sounds simple enough.

But it’s actually more complicated than that. The blogger is not likely to search through everything work without getting a thing in return. Often, the blogger is going to post an image of the item with a link to wherever it may be purchased, such as a web based bookstore that not only sells the product but has a referral program in which the blogger receives a commission on all products sold when individuals just click through from the blogger’s website to the seller’s web site and buy the item.

That is even reasonable and there’s nothing wrong with people currently being paid for their work. The possibility of unethical and scamming behavior comes, however, in various, sometimes small, but nonetheless serious ways. Before you publish your book to a blogger, here are some things to be aware for:

1. FTC Disclosure-It is the law now that any person who receives a profit when he or even she endorses a product must disclose that upfront. A legitimate internet site will have an FTC disclosure statement on it that the owner is getting a commission (whether through click thru or even the immediate payment by the author or even product owner) for marketing the effort. Which doesn’t mean the blogger is being dishonest in giving an excellent overview of the service. In reality, if the FTC disclosure is present, it is a great sign the blogger believes in being completely honest about the service. If the FTC disclosure is not there, do not participate.

2. Product Reviews Before you send the book of yours to someone to discuss it, look at the past reviews at the web site. A lot of bloggers (as well as book reviewers) claim that they review publications when, in truth, they simply copy the item description as it appears at the author’s or even an online bookstore’s internet site, or perhaps they copy the back cover description and post that as a review. That’s not a reputable book review as it does not represent the blogger’s personal opinion of the ebook and it is an excellent sign the blogger didn’t even bother to read the book to discover whether it deserves to be endorsed. The blogger is simply seeking to get as many products featured on the blog as possible so more commission can be earned.

3. Multiple Copies-If bloggers request more than 2 copies of the manual, it’s not likely they want the books for review or giveaway. It is easy to understand the blogger may choose a book to read then another to post to the giveaway winner. Nevertheless, it’s a lot more practical for the blogger to request only one copy then after the giveaway’s winner is called, demand that the author personally send the winner an autographed copy. If a blogger requests more than 2 copies, it is likely the blogger is obtaining inventory to resell-perhaps to a local used bookstore, or perhaps at an online store, therefore generating a profit off of copies of books he did not purchase which the author thought would be given out.

4. Drawing Results An honest blogger operating a book giveaway is going to disclose the names of the winners, though for privacy’s benefit, it may just say Amanda W., Syracuse, NY or George T, Salt Lake City, UT. What’s suspicious isn’t giving any indication that there are winners.

In the event that you’re still unsure whether to publish the book of yours to a blogger’s book giveaway, speak to the authors of some of the previous giveaways and ask them whether it helped them or perhaps they actually seen from the audience. If the blogger is managing a legitimate contest and also gives the writer the email and mailing address of the giveaway winner, you are able to contact the person and rest assured your book is going exactly where it should. If the blogger is mailing out the duplicates himself, you do not have proof the books are being mailed out. In fact, I have read from some authors who have participated in such giveaways several times that they have never ever received a thank you or any feedback from the folks who supposedly received their books. While not receiving feedback is not always a sign of dishonesty, whenever you do receive feedback it is a sign that everything is working as it should.

Will a book giveaway help boost the book of yours as well as give you publicity? It may possibly if the blog gets a good deal of traffic, and if the blogger truly is handing out the books, you may possibly at least find one brand new fan. The blogger, obviously, may very well explain to you exactly how the website receives tens of a huge number of views, and in case that is true, it is terrific because then a large amount of folks will hear about your book, and if they are serious and do not win it within the giveaway, hopefully, they’ll buy it.


If you get scammed, you’ll simply lose out on the costs of the several books you give away, but that said, without one desires to be scammed, so do a little research before you choose to give out the books of yours and you are able to be confident that the readers who you want your books to achieve will be the people benefiting from the ebook giveaway as opposed to solely a blogger who’s out to earn money with no ethics.

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