Interactive TV Services for IPTV

IPTV (Internet Protocol Television) is a technique of distributing television content over broadband that helps a far more customised plus interactive user experience. IPTV will mean a fundamental change in viewing habits. Viewing audience are going to be in a position to watch what they would like, when they would like to. Interactive TV services are going to be a significant differentiator for the great number of IPTV offerings that are emerging. Interactivity via a fast two-way connection will lift IPTV ahead of modern tv.

IPTV brings together the television, internet and phone. Much love satellite or cable television, IPTV utilizes a set-top box (STB) which allows viewers to view hundreds of channels plus buy movies through video-on-demand (VOD). IPTV uses broadband ADSL, similar technology which delivers high speed Internet for the pc. This opens the door to a lot more interactivity and the possibility for thousands, as opposed to hundreds, of channels.

Discover What’s On

All IPTV services will offer primary interactivity to support search and navigation of the huge quantities of content. An electronic program guide (EPG) will allow viewers to investigate linear and on-demand content that is out there.

EPGs will probably allow viewers to check out programme listings up to 2 weeks in advance, and also look back over programmes from the preceding seven days broadcast schedule. A powerful search business is going to allow viewers to go looking for programmes by title, genre and keywords. Filters are going to allow viewers to clearly show lists of films, music, pay-per-view events and high definition programmes.

The EPG is going to be customisable by viewers, who will be able to develop the own line up of theirs of favourite channels and articles. As well as full-screen layouts, EPGs will have a mini-overlay form that should let the audience to continue seeing the current programme while exploring the schedule.

Personal Video Recorder

Many IPTV set top boxes will incorporate a personal Video Recorder (PVR) which will allow programmes as well as interactive content to be captured. Viewers will be able to watch one program while recording another. They’ll also have the capacity to use active video or services on demand while recording in the record. While seeing linear TV programming, viewers will be in a position to pause and rewind live television viewing.

The PVR will be programmed via the Electronic Programme Guide. Intelligent series linking will enable programme episodes to be captured based on preferences; first-runs, repeats, or perhaps all occurrences. Buy IPTV and movie trailers will contain active back links which might be selected to plan a recording. Remote scheduling of recording will also be possible using a cellular phone or perhaps the web.

Improved TV

With IPTV, viewers will be in a position to view a good deal more tv at identical time frame. Sports fans are going to be in a position to keep a watch on six games at once, on the same screen, or maybe study one game from several camera angles. Viewer participation will be prompted through voting, competitive events and messaging services.


Interactive advertising is going to extend traditional linear advertising. It will allow advertisers to provide product info in the form of an on screen interactive brochure. This will re-enforce the insignia messages and also promote viewer involvement with the product or service. It’ll also allow a direct component to be added to any TV campaign, with reactions being captured from viewers.

Telecommunications Services

The two way nature of an IPTV association helps it be ideal for providing person-to-person communication services. Instant messaging services will allow viewers to’ chat’ via text messages while continuing to enjoy TV. Video conferencing over television viewing enables virtual family gatherings when family members are spread across the world.

Offerings is used both as stand alone programs, and also as add ons to programming. Friends are going to be in a position to chat while viewing a programme’ together’ in spots which are different. Phone-in shows will be able to clearly show callers, linked straight from the house of theirs.

Local community Services

IPTV will provide numerous feeds of news, information and entertainment. Viewing audience will be in a position to personalise their’ feed reader’ to match up with their specific interests. This should likewise gather up-to-date info , for example, news headlines, sports results, share costs as well as travel updates in one area.

Dating services are going to allow subscribers to put up a profile and find compatible’ matches’ to speak with. Emails is going to be changed quickly, cheaply and safely, without the security issues of meeting inside real world.

Betting & Gaming

IPTV is going to offer a selection of betting and gaming on demand services. These would include sports betting services, in which bets are placed on both virtual and live sports. The betting will be directly linked to the tv coverage, and will incorporate in running betting. There’ll also be a range of casino style video games including roulette, blackjack, slots and poker. Several of these shall be stand alone games, others is related to programming with either live or virtual presenters.

Private Content

IPTV is going to enable the secure sharing of video recordings, photographs and music. Owners with a home system is going to be ready to share digital subject material with other devices like pcs and Portable media players. IPTV will be a major part in the connected home.

Users will also be able to share content and articles with loved ones and close friends across the Internet. Effective digital content protection with consumer flexibility is going to be important for that low sharing to flourish. IPTV could even enable users to acquire their very own tv channel exactly where they can discuss their views, photos and videos with the remainder of the entire world as a video podcast.


Interactive television will provide honestly valuable applications that enhance the overall user experience of IPTV. Interactive services needs to be seen as part of the general infrastructure of delivering television – not just a bolt on.

To get the perfect active providers to interact with consumer demands will require experimentation. Written content providers, broadcasters and also network owners have to create, trial, perfect and roll out interactive services. A great deal has actually been learnt during the last ten years about interactive TV. This information is able to help inform the design of interactive services for IPTV.

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