Sports Sponsorship and Marketing Trends for 2012

Anyone in sports marketing and sponsorship knows who the main players are within the advertising and marketing of sports. Rights holders, broadcasters, owners of teams, amenities and events and the athletes and fans all have their purpose to play. The marketing of sports has always been an adaptive art which calls for regular adjustment to satisfy that insatiable desire by fans for more synergistic communication and experiences with their beloved teams and athletes.


This year in 2012 there’s the opportunity that the spot of broadcasting could look for a breach in the wall of invulnerability that it’s been enjoying for the last 50 years. For at first chance, a new technology has emerged for broadcasting of sports that broadcasters don’t possess a monopoly or first right of refusal on usage. This concept is live video streaming of events. This could signal the beginning of a race between other players in advertising of sports and also sports sponsorship to discover who can win the day and provide fans with an unique and new experience. Live video technology makes it possible for the transmission of any event, competition or perhaps game live to its followers via the word wide web, without the need of a third party between the fan as well as the event. Reddit NFL Streams , sports fans. This technological know-how could possibly cut out the broadcasters from this specific part of the marketing and advertising game. But, is that a wonderful thing or perhaps a nasty thing?

Aspect of the immense importance of sports is the revenue gained by fighting broadcasters bidding against one another for rights to broadcast events. Would the sponsors which pay so dearly to the broadcasters to showcase their brands be prepared to part organization, albeit simultaneously or temporarily from the symbiotic relationship the sponsors have along with the broadcasters? Imagine teams taking advantage to connect directly with their supporters. This’s what live video streaming allows them to do. That means absolutely no broadcast media filtering, being and also analysing paid out for doing what they’ve done for more than fifty years. Imagine, sports organizations developing their own media companies, or maybe developing an internal press department to say the least. If you question the acceptance of streaming video, you should haven’t heard of YouTube. Anywhere in the world have you been? Internet video has by far the most online daily traffic amongst anything online.

YouTube gets much more special daily site visitors every single day than Facebook. Websites with streaming video get more link juice from Google due to the organic nature of visits verified by extra period on the site watching streaming video. The broadcast game could possibly have a brand-new gorilla in the booth as teams understand they’re able to generate broadcast experiences traditional broadcast media find impossible to put together. Look for this to become a pattern which usually will get bigger and bigger throughout 2012 as teams provide real time interactive experiences with their teams during games. The problem really is how the broadcast media take action to this changing reality. The partnership between sports broadcasters and sports properties has received an ebb and flow history. Time will reveal if the broadcasters think of a unique way to get involved, or maybe even to handle this brand new technology of the teams.

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